The tag data could influence the search if it knows that several of my friends have chosen one over the other. This type of data would be considered valuable to consumers and could encourage them to download the apps needed to interact with the beacons. It could also encourage phone developers to integrate this technology into their software and devices in the future. » Advertising Continue reading below 6. Beacons could help marketers better anticipate consumer needs For his part, Brooks referred to the physical web, which Google calls “an open approach to enable fast and seamless interactions with physical objects and places.” It allows users to touch any object with their mobile devices without installing apps to access content associated with the space around them.
And, according to Brooks, The Physical Web will further encourage the development of beacon technology. “As this image masking service technology is adopted, SEO could become as much a question of answering before the user even asks the question as of search,” Brooks said. “Marketers will need to become able to anticipate user needs and deliver messages in real time.” Similarly, Matt Bentley, founder and creator of SEO intelligence tool CanI Rank, pointed to implicit search, or search that doesn't involve the user explicitly entering a query, which he says opens up the possibility brands and marketers to be the brand of choice when a consumer searches for something.
Advertising Continue reading below “When you ask to be directed to tennis racquets, does that direct you to the Prince or Head presentation? If your internet-connected fridge is running out of milk, what brand is it ordering? If you ask Siri to find a good pizza place nearby, which one does it direct you to? asked Bentley. “It is the implicit search explosion that we are just beginning due to the rise of AI and IoT. While these implied searches may look different from current Google search, they still involve a computer algorithm selecting one business over another, which means that these businesses will want to do whatever they can to be the business that will be selected.